Wikipedia Article Guidelines for Businesses

Wikipedia’s core content policies shape every business article. Verifiability means readers should be able to check important claims against reliable sources. Neutral point of view means the article should present information fairly, without promotional language or advocacy.

No original research is also important. A business article should summarize what reliable published sources say, not introduce new claims, interpretations, or marketing narratives that lack independent support.

For organizations and companies, notability is commonly established through significant coverage in reliable, independent secondary sources. Routine database listings, press releases, self-published profiles, and paid content are usually not enough by themselves.

Before drafting, businesses should assess whether coverage is substantial, independent, and focused on the company. Topic-specific notability guidance can help, but each case still depends on the quality and context of available sources.

Business articles should use clear, factual language. Avoid slogans, superlatives, unattributed praise, and long lists of products or services unless they are supported by reliable sources and presented proportionately.

Structure matters. A well-prepared draft usually includes only the most verifiable and relevant information, with citations placed near the claims they support. Content should reflect what independent sources emphasize, not internal marketing priorities.

Employees, founders, agencies, and consultants may have a conflict of interest when editing about a business they represent. Paid-contribution disclosure and transparent participation help reduce risk and maintain trust.

When involvement creates COI concerns, it may be better to suggest changes with sources, seek feedback, or use an appropriate review process rather than making promotional direct edits. Policy-aware guidance can help determine the safest path.